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Certification Nation Day
October 16, 2025

Certification Nation Day is our annual global celebration dedicated to recognising what it means to be a great workplace. It’s more than just a celebration - it’s a day of action. A chance to spotlight what makes your organisation special, recognise your people, and share the ongoing journey that makes your organisation a great place to work.

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What is Great Place To Work Certification?

Great Place To Work Certification isn’t just a badge- it’s proof. Backed by 30+ years of research into what makes a truly great workplace, Certification is grounded in the trusted Great Place To Work Model™ — the gold standard for measuring culture.

Through a rigorous process that includes an employee engagement survey and a quick review of your workplace practices, Certification captures the voices of your people - their trust, respect, and connection to your organisation. Real experiences. Real results.

Earning Certification shows that your culture isn’t just a talking point - it’s a strategic advantage. And when you continue to earn it year after year, you send a powerful message: your people come first, and that commitment isn’t going anywhere.

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Why join Certification Nation Day 2025?

It’s more than a celebration — it’s a call to action.

  • Strengthen team bonds and rally around the culture you’re building together
  • Attract top talent with authentic, purpose-driven stories that highlight your employee experience
  • Bring your values to life by showing how you support, recognize, and invest in your people
  • Connect with a global community of Certified companies leading with trust and purpose
  • Demonstrate culture as a business strategy — to your employees, stakeholders, and the world
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Anyone can claim a great culture. Only Certification™ proves it. Here’s what earning Great Place To Work® Certification unlocks:

▶ Stand out with trusted, third-party validation of your employee experience
▶ Access data-driven insights that help drive key business outcomes like employee retention and recruitment
▶ Gain year-round visibility through ongoing campaigns like Certification Nation Day and Great Place To Work promotions
▶ Earn eligibility for 10+ Best Workplaces™ lists

Certification Nation Day
October 16, 2025

Join the celebration and be part of Certification Nation Day!

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12 Benefits of Getting Great Place To Work-Certified™️

Discover the benefits of Certification to help your company become a great place to work.

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21 Ideas To Celebrate and Promote Your Company Culture Award

Here are 21 ideas to celebrate and promote your Certification status.

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Learn more on how to earn Certification

Watch our 5 minute webinar of the Certification process.