Certification Nation Day
October 16, 2025

Certification Nation Day is our annual global celebration of all Great Place To Work® Certified™ companies. It’s a chance to spotlight your incredible culture, the experiences that define your organisation, and the people that make it great — your employees.

Earn Certification

Great Place To Work Certification™️ is a major competitive advantage in the market for talent. By celebrating this Certification, your company enhances its employer brand and becomes more attractive to potential candidates, making it easier to recruit and retain top talent.

Why join Certification Nation Day 2025?

It’s more than a celebration — it’s a call to action.

Strengthen team bonds and rally around the culture you’re building together
Attract top talent with authentic, purpose-driven stories that highlight your employee experience
Bring your values to life by showing how you support, recognize, and invest in your people
Connect with a global community of Certified companies leading with trust and purpose
Demonstrate culture as a business strategy — to your employees, stakeholders, and the world

Anyone can claim a great culture. Only Certification™ proves it. Here’s what earning Great Place To Work® Certification unlocks:

▶ Stand out with trusted, third-party validation of your employee experience
▶ Access data-driven insights that help drive key business outcomes like employee retention and recruitment
▶ Gain year-round visibility through ongoing campaigns like Certification Nation Day and Great Place To Work promotions
▶ Earn eligibility for 10+ Best Workplaces™ lists

Certification

12 Benefits of Getting Great Place To Work-Certified™️

Discover the benefits of Certification to help your company become a great place to work.

Read Now

Celebrate

21 Ideas To Celebrate and Promote Your Company Culture Award

Here are 21 ideas to celebrate and promote your Certification status.

Read Now

Certification Nation Day October 16, 2025

Great Place To Work Certification™️ is a major competitive advantage in the market for talent. By celebrating this Certification, your company enhances its employer brand and becomes more attractive to potential candidates, making it easier to recruit and retain top talent.

Why join Certification Nation Day 2025?

Anyone can claim a great culture. Only Certification™ proves it. Here’s what earning Great Place To Work® Certification unlocks: