Certification Nation Day
October 16, 2025
Certification Nation Day is our annual global celebration dedicated to recognising what it means to be a great workplace. It’s more than just a celebration - it’s a day of action. A chance to spotlight what makes your organisation special, recognise your people, and share the ongoing journey that makes your organisation a great place to work.

What is Great Place To Work Certification?
Great Place To Work Certification isn’t just a badge- it’s proof. Backed by 30+ years of research into what makes a truly great workplace, Certification is grounded in the trusted Great Place To Work Model™ — the gold standard for measuring culture.
Through a rigorous process that includes an employee engagement survey and a quick review of your workplace practices, Certification captures the voices of your people - their trust, respect, and connection to your organisation. Real experiences. Real results.
Earning Certification shows that your culture isn’t just a talking point - it’s a strategic advantage. And when you continue to earn it year after year, you send a powerful message: your people come first, and that commitment isn’t going anywhere.
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Why join Certification Nation Day 2025?
It’s more than a celebration — it’s a call to action.
- Strengthen team bonds and rally around the culture you’re building together
- Attract top talent with authentic, purpose-driven stories that highlight your employee experience
- Bring your values to life by showing how you support, recognize, and invest in your people
- Connect with a global community of Certified companies leading with trust and purpose
- Demonstrate culture as a business strategy — to your employees, stakeholders, and the world
Anyone can claim a great culture. Only Certification™ proves it. Here’s what earning Great Place To Work® Certification unlocks:
▶ Stand out with trusted, third-party validation of your employee experience
▶ Access data-driven insights that help drive key business outcomes like employee retention and recruitment
▶ Gain year-round visibility through ongoing campaigns like Certification Nation Day and Great Place To Work promotions
▶ Earn eligibility for 10+ Best Workplaces™ lists
Certification Nation Day
October 16, 2025
Join the celebration and be part of Certification Nation Day!
Certification
12 Benefits of Getting Great Place To Work-Certified™️
Discover the benefits of Certification to help your company become a great place to work.

Celebrate
21 Ideas To Celebrate and Promote Your Company Culture Award
Here are 21 ideas to celebrate and promote your Certification status.


Learn more on how to earn Certification
Watch our 5 minute webinar of the Certification process.