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Our Methodology

The Great Place To Work Model

A great workplace is one where employees trust the people they work for, have pride in the work they do, and enjoy the people they work with. To be truly great, that experience must be consistent for every employee, no matter who they are, what they do, or where they work. This consistent and inclusive experience is what we call “For All.”

Learn more about becoming a great workplace for all.
Great Place To Work Model GIF

The science behind becoming a great workplace

Our model and methodology aren't just a set of guidelines — they embody a research-backed approach developed over 30+ years of studying employee experience. Born from countless hours of interviews, focus groups, and employee feedback, the Great Place To Work Model is the framework for understanding how workplace culture drives business success.

This model is continually reinforced as over 21,000 customers rely on it to collect feedback from over 20 million employees globally, in over 170 countries. 

By applying this proven model, your organisation can pinpoint the root causes of workplace challenges and transform into a Certified great workplace.

Science
By the numbers

The most rigorous data-driven model for measuring employee experience

20 million

Employees represented.

21,000

Companies supported.

170

Countries. Annually.

Great workplaces are great for business.

When leaders create a great employee experience, it has a transformative effect on their organisation. Great workplaces attract and develop great talent, build thriving and agile cultures, and in turn, fuel growth and performance. 

Methodology

Great starts here

Ready to put the Great Place To Work Model to work in your organisation and earn Certification?

Get started by telling us a little about your company and someone from our team will be in touch soon.