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Elevate your
employer brand

Is your company culture great?If so, earning recognition as a Certified™ great place to work or Best Workplace™ should be part of your employer branding strategy.

Get the third-party validation that the market respects and employees seek out.

Elevate Your Employer Brand
Trusted by employers of choice and industry leaders
world wide technology

Having a robust employer brand strategy is key to standing out as an employer of choice

All organisations have employer brands. Whether they intentionally strategise and nurture that employer brand is a different story. Gaining recognition like Great Place To Work Certification™ or Best Workplaces™ proves to both new and existing employees that you truly care about their experience. 


of job seekers consider an employer's brand before applying1


Lower cost-per-hire at companies with strong employer brand1


Recruiting leaders investing more in employer brand1

Get noticed as an employer of choice with Certification™

Getting Certified™ as a great workplace proves to both new and existing employees that you truly care about their experience. All Certified Companies have access to:

  • A royalty-free Certification badge to use on all your recruiting campaigns and assets
  • Digital toolkit full of social media images, press materials, shareable content, and more
  • Your Certified company profile on
A group of employees posing for a photo looking happy and proud
Great Place To Work Certified UK badge

See how Certification™ works

Learn more about the process and get recognised as a great place to work

Showcase your employee experience as a Best Workplace™

Great Place To Work offers the only employer brand programme that can recognise your workplace in more than 60 countries. Take one survey, earn accolades everywhere, and enjoy better talent attraction and retention than unrecognised organisations.

Employer Branding Best Workplaces 1

Find out how Certification™ and Best Workplaces™ can support your employer branding strategy

  • Earn positive brand exposure
  • Attract more ideal candidates
  • Multiple Best Workplaces™ lists with one application
  • Data-driven proof of your great culture
  • Employees trust our third-party validation of your workplace