For HR leaders, only a few milestones hold as much pride as becoming Great Place to Work Certified™. This signals to the world that you have created a company culture their employees love. And when you become Certified, you earn more than just a shiny badge.
Does your manager need some convincing? We're here to help you get the case for culture over the line.
1. Recruit Cream of The Crop Talent
Today, a great workplace culture is a prerequisite for jobseekers. In the UK, 67% of employees agree they'd be more likely to apply to a company officially recognised as a Certified great workplace.
Why? Because Certification signals that your people approve of your organisational culture and your company's leadership. It tells candidates that people love showing up for work.
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2. Use Actionable Survey Results
Certification depends mostly on the results of your Great Place to Work® employee survey called the Trust Index – the gold standard for measuring employee engagement. After collecting your survey responses, you’ll receive data gets you inside the heads of your people to understand your company culture’s strengths and weaknesses.
Our consultants are also on hand to guide you through areas needing improvement, providing bespoke action steps and sharing best practices obtained from over 30 years of research and insights.
3. Earn That Shiny Badge
Every Great Place To Work Certified™ company earns a Certification badge, which can be used royalty-free throughout a 12-month period to remind your employees, partners, and the public of your achievement. Many organisations include their badge on their social media profiles, print it on company merchandise, and proudly display it on their online job postings and in the entrance of their office, store, laboratory, or factory locations.
4. Be in the Running for Best Workplaces™ Recognition
Once your company is Great Place to Work Certified™, you will automatically be eligible for our Best Workplaces™ lists. These include national recognition opportunities such as UK’s Best Workplaces™, UK’s Best Workplaces™ for Women, and UK’s Best Workplaces™ by Sector. In addition to this, eligible organisations will also receive automatic entry into the Europe’s Best Workplaces™ and World’s Best Workplaces™ Lists.
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5. Be Featured on Our Website
Every Great Place to Work Certified™ company receives a Certified company profile on our website to showcase your great culture to potential candidates. Company details (such as your company values, HQ location, company photos, your social media accounts, etc.) and any Best Workplaces™ Lists you have been recognised on will appear on the profile. Recognised organisations often link their profile from their careers site and job postings to provide third-party validation of their exceptional company culture.
6. Build Pride
Employees want to be part of something special. Earning Certified status builds pride among your workforce, which is a key component for building employee engagement. When pride is present at work, it inspires individuals and teams to achieve more, communicate better, and build upon each other’s strengths.
7. Join A Community of Other Great Workplaces
All Certified UK customers automatically become members of our For All Community. Celebrate your people and get insight into the culture of like-minded companies dedicated to fostering an exceptional workplace culture for all.
8. Celebrate As A Team
When your company meets the Certification criteria, it's time to rally your team around this win and celebrate! Your could develop a #gptwCertified campaign where you ask employees to submit photos or record video messages about the great experiences they have every day, which are posted on your LinkedIn company page showing off your new badge. Or perhaps it's something small like all employees starting their day with an email from their line manager telling them how they individually contribute to their great workplace. The sky's the limit!
9. Understand What's Working
The results of your Trust Index survey will show you what programmes you should continue to invest in and where others may not be meeting expectations. Great Place to Work Certification allows you to benchmark the current state of your company culture so that you can make better, more informed decisions around goal setting, strategy and and put the right plans in place for improvement. By understanding what's working and what's not, you can invest resources where you know they're needed most.
10. Be Part of the Certification Nation Day Global Event
Certification Nation Day is Great Place To Work's annual global celebration of all Great Place To Work Certified™ companies. It’s a chance to spotlight your incredible culture, the experiences that define your organisation, and the people that make it great — your employees.
Certification is a major competitive advantage in the market for talent. By celebrating this Certification, your company enhances its employer brand and becomes more attractive to potential candidates, making it easier to recruit and retain top talent.
11. Share Your People Practices
As part of your submission for Certification, organisations with 1,001+ employees will complete a Culture Audit, which captures the people practices that make your workplace unique. It's a great way to tell your story and position your company as a thought leader when it comes to innovative work practices.
12. Create Goodwill
Many companies find that asking employees to participate in a survey about their workplace experience creates goodwill in itself. Employees appreciate being given the opportunity to voice their opinions. When the executive team is clearly focused on creating a great workplace culture, employees know that their happiness and wellbeing is a top priority.
Great Place to Work Certified™ companies can recruit and retain top talent, find gaps in their HR policies and get one step closer to Best Workplaces™ recognition. For more information on how to earn Certification, fill out this short contact form and one of our consultants will get back to you.
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