Turn employee trust into business performance

Engagement surveys are just the beginning — we help you build a high-trust culture that drives innovation, growth, and retention.

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Feature Comparison

GPTW Feature Comparison

Feature	Why it matters	Great Place To Work^®	Other employee survey providers
Proven model & scientific methodology	Ensures insights are based on real, measurable employee experiences	Focus on trust — the core driver of performance Backed by 30+ years of research 20M+ data points annually	Focus only on engagement or satisfaction
Strict Certification standards	Ensures credibility, consistency, and market trust	Data-driven, objective criteria Transparent scoring methodology	Less rigorous standards Opaque scoring
Credible data set	Ensures insights are accurate and relevant for all employees	World's largest workplace culture data set 20M+ employees, 21,000+ companies 170+ countries annually	Smaller, less diverse data sets
Benchmarks from the world's best companies	Inspires excellence and guides strategic improvement	Data spans industries, geographies, and demographics From respected, high-performing companies	Limited or no access to top-performing company data
Segmented data views	Gives leaders a deep understanding of how different groups experience culture	Segment by department, tenure, location, age, gender, and more Built-in analysis to surface equity gaps	Limited or rigid segmentation No ability to see experience gaps
Global recognition	Boosts employer brand, attracts talent, and builds pride across your organisation	Globally trusted Certification badge Profile on the Great Place To Work website Eligibility for UK's Best Workplaces™ lists	No widely recognised badge Limited or no external visibility No media partnership for recognition
Global community	Provides opportunities for connection, learning, and recognition	Certified global company network Annual Certification Nation Day Exclusive peer events, including the For All Summit	No community or global culture movement Limited or no opportunities for connection, learning, or recognition

Proven model & scientific methodology

Ensures insights are based on real, measurable employee experiences

Great Place To Work®

Focus on trust — the core driver of performance
Backed by 30+ years of research
20M+ data points annually

Other providers

Focus only on engagement or satisfaction

Strict Certification standards

Ensures credibility, consistency, and market trust

Great Place To Work®

Data-driven, objective criteria
Transparent scoring methodology

Other providers

Less rigorous standards
Opaque scoring

Credible data set

Ensures insights are accurate and relevant for all employees

Great Place To Work®

World's largest workplace culture data set
20M+ employees, 21,000+ companies
170+ countries annually

Other providers

Smaller, less diverse data sets

Benchmarks from the world's best companies

Inspires excellence and guides strategic improvement

Great Place To Work®

Data spans industries, geographies, and demographics
From respected, high-performing companies

Other providers

Limited or no access to top-performing company data

Segmented data views

Gives leaders a deep understanding of how different groups experience culture

Great Place To Work®

Segment by department, tenure, location, age, gender, and more
Built-in analysis to surface equity gaps

Other providers

Limited or rigid segmentation
No ability to see experience gaps

Global recognition

Boosts employer brand, attracts talent, and builds pride across your organisation

Great Place To Work®

Globally trusted Certification badge
Profile on the Great Place To Work website
Eligibility for UK's Best Workplaces™ lists

Other providers

No widely recognised badge
Limited or no external visibility
No media partnership for recognition

Global community

Provides opportunities for connection, learning, and recognition

Great Place To Work®

Certified global company network
Annual Certification Nation Day
Exclusive peer events, including the For All Summit

Other providers

No community or global culture movement
Limited or no opportunities for connection, learning, or recognition

Trusted by 10,000+ companies worldwide

Custom surveys

Tailor your listening strategy to what matters most.

Benchmarking

Measure your culture against the best.

Employee comments

Go beyond the numbers to hear the stories behind them.

Leadership insights

Empower every manager to be their best.

Heatmaps

Spot trends instantly so you can focus where it matters most.

Global surveys

Engage employees wherever they are.

Demographic and experience filters

Segment survey results to reveal how different groups experience your culture.

Pulse surveys

Solicit feedback throughout the year to stay on top of key issues.

Certification & recognition

Enhance your brand and show the world you put people first.