Best Workplaces is the most prestigious employer award in the market. We see participating as a great way to increase our employer brand awareness and get our name in front of candidates who may not be familiar with Salesforce. Earning a spot on the list gives us an incredible story that we can use in recruitment marketing and that recruiters can speak to candidates about for the entire year ahead. Being on the list is also an important pride point for our current employees.
By taking part we made a very public commitment to do our utmost to create a happier, more motivated team and a better working environment. I believe beyond doubt it is absolutely at the heart of why we are now much better at serving the public and the veterinary profession than we were before. There is a buzz around the place and people are receptive to new ideas and ways of doing things. This has allowed us to set out an ambitious programme of change and reform so that we can become a truly first-rate regulator. The staff have been on the journey with us in developing these ambitious plans and are all motivated to make a difference... It is clearly working for us. It provides extremely transparent benchmarking, which you can’t hide from and, as a CEO, it stimulates some soul searching about how serious you really are about staff engagement.
It's an important tool to demonstrate to the market that we're an employer of choice. An employer that genuinely cares about, invests in and values its people. It's also important to us to continue to gauge employee opinion and collate feedback to ensure we're constantly improving. Taking part in the Programme aids us in this process.