PRS IN VIVO

PRS IN VIVO is a global leader in in-context behavioural research, specialising in understanding shopper decision-making and optimising the shopper experience, including pack, product and NPD development. We help brands and businesses improve their packaging, product development, and retail presence through data-driven insights rooted in behavioural science. We have a network of physical retail labs where we observe real shopper behaviour, combined with semiotics, in-depth interviewing and data analytics, to understand how context, habits and our System 1 responses drive shopper decision making. From this we deliver, actionable recommendations that enhance both shopper satisfaction and business performance.