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The Liberty Guild

Established in

About us

The Liberty Guild is not a “different kind of agency”. We’re not an agency. We’re a Guild. An invitation-only curated association of the finest communication practitioners in the world. Every member is either an international award winner or outstanding in emerging fields. We deliver the very best strategic and creative solutions to Fortune 500 businesses on an ‘on-demand’ basis. Clients simply buy the services they need, when they need them. No agency of record. No overheads. No agendas. We are faster and more cost-effective. But most importantly. The work is better.

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UK's Best Workplaces™ for Wellbeing 2022
Rank 13
UK's Best Workplaces 2022
Small (20-50 employees)
Rank 30
Certified™ Companies

What employees say

“Creativity is individual. Everyone has their own rhythm. 
But big agency life pushes its rhythm on you. With The Liberty Guild you are your own agency. The conditions for finding your best work could not be better.”

— CCO & Founder Interactive Agency of the Year

“The Liberty Guild is a mix of evolution and natural selection. A constellation of star players connected when they need to be. Without the monolithic processes or structures, none of the P&L’s or politics. Just a single-minded and unadulterated focus on great work that drives great results. A new and modern organisation built on agile principles, with people who have decades of experience. Awesome.”

— CCO & Digital/PR/Client side Legend

“Working for The Liberty Guild is like working at one of the best agencies in town, without having to be in town. Big clients, great briefs, and top-class, brainy, lovely people. And we get to access it all from a fishing village in Scotland.”

— Married ECD team, Ex Wieden + Kennedy & Google

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I believe my organisation is highly regarded by its clients/customers.

We have special and unique benefits here.

Management has a clear view of where the organisation is going and how to get there.

People are encouraged to balance their work life and their personal life.

When you join the organisation, you are made to feel welcome.

I can be myself around here.

What defines us

The Liberty Guild enables creative minds to work on any brief, for any client, from anywhere in the world. This offers the top talent a release from the shackles of an agency desk for 70 hours a week. Our model doesn’t just acknowledge their wider lives, their partners, their side gigs and rich fulfilling portfolio careers - it embraces them.

The creative industry has long been haemorrhaging the good talent. And that talent has been forming itself into amorphous tribes who follow the great work around. We have provided a safe haven for these new creative nomads. A way where Freedom is encouraged. Freedom is rewarded. And where Freedom works.

Culturally, kindness is at the heart of many of our traits. We’re kind to clients, kind to work mates, kind to our community and kind to the planet. We want to see a world where creative nomads, who are so incredibly precious to our business, are looked after. And where kindness, far from being gentle, is actually seen as good business

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What inspires us

The Liberty Guild belongs to the craftspeople. We re-designed the business around everyone’s needs, our talent exists as a distributed workforce. Working wherever they want. We have no buildings. No baristas. No beanbags.

We’re an ‘on demand’ business. Clients use us – and pay for us – only when they need to. And to do so we’ve refined the creative process and embedded consumer research at the heart of it, while technology take the strain. 

We’ve created a structure, a process and a culture allowing us to thrive creatively and positively impact our client’s business.

It’s the shift in our business model from full-timers to free-lancers, and from shackled to liberated that has allowed this culture to flourish.  Everyone works with us and for us because they want to, because they enjoy it and because they thrive.  Everyone leaves in a better place than before we met. 

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At a glance

Years with company

Gender ratio

full-time / part-time

Action highlights

We have developed a culture of kindness by understanding and supporting the talents’ whole selves and by allowing them to be the best version of themselves. And this new culture of kindness is setting a new bar in business. 

- When Covid hit and lockdown began, we teamed up with HelloSelf and offered free private clinical psychotherapy to anyone within the Guild who could benefit (the extended the offer to our clients and suppliers. 

- To help 'The Guild' feel supported during Covid we created a permanent ‘Window On The Guild’ an  ‘open all hours’ Zoom room to meet, chat, have banter, get support and inspiration from others. Its success has ensured it will continue as lockdowns ease. 

- We’re extremely proud to be a BCorp (pending certification). We ensure our acts of kindness extend not only to our people but to our community and our planet.  This includes being Carbon Neutral, supporting the London Living Wage and the Conscious Advertisers Network 

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Word from the top

The Liberty Guilds' fundamental restructure of the creative process, combined with a pervasive culture of kindness has had wide-reaching and positive implications:

Clients get better work, faster speed to market, better value, fewer layers and easier access to the very best talent available.  

The talent experience the freedom to work on their own terms and in their own space. They are reporting a better work-life balance, are choosing to work on briefs they find most interesting and they know that all of these incremental shifts are helping them produce better work.

This has set us apart from the rest of the industry. 

As any creative business, we’re is only as good as the talent. Their wonderful, eclectic, prolific and colourful minds are exactly what give us our very rational, black and white competitive advantage. Our innovation has allowed our creative minds to be the best version of themselves, and to produce the best work of their lives. For our clients.

Aimée Luther
Managing Director
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Career and jobs

Application tips

We pay you for ideas, not hours. How long does an idea take anyway? With The Liberty Guild you get to work whenever and wherever you want on a project. There’s no agency to come to. So you get to see your kids. Or dog. Or lover. Or whatever. We don't care. Really. We don't. All we care about is your talent. Your mind. We only take the best. And that goes for the briefs we work on too.  

The Liberty Guild works in a tight seven-week process, and to keep up you need to be a grown-up. Think of it as being in the best creative department in the world. Except we don’t sit in an agency, and there aren’t any names above the door. In fact. There’s no door.  

If you’ve been invited already, great. We’ve found you. Very deliberately. If you’ve not, you can throw your hat in the ring here. And we’ll get back to you soon. That's a promise.

0870 608 8780
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