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How Kia UK’s Culture Of Innovation Is Powered By A Great Employee Experience

Kia-UK-team-photo-on-site
29 May 2026
In a sector under pressure to innovate, Kia UK Ltd has built a culture where trust powers both a strong employee experience and sustained innovation.

Key Highlights

  • Recognised as one of the UK’s Best Workplaces for Development 2026, Kia UK has embedded trust into its culture to sustain innovation
  • Kia UK's Trust Index score outperforms the UK typical workplace by 28 percentage points, fuelling innovation: organisations with high-trust cultures are 5.3x more innovative than low-trust workplaces
  • Their people-first approach helped Kia grow revenue by 14% to £56M (2023–2025) while leading the industry in service plans and operational improvements.

Manufacturing and production organisations are under unprecedented pressure to innovate. Rapid advances in automation, AI and robotics are reshaping how work gets done, while ongoing supply chain disruption and cost pressures demand ever-greater efficiency.

At the same time, these changes can create significant workforce challenges – from skills gaps and fears around technological displacement, to the need for continuous upskilling and digital transformation.

Organisations with high-trust cultures, like Kia, are significantly more likely to sustain innovation and outperform their peers.

How high-trust cultures fuel innovation

Data from the Great Place To Work Effect shows that trust is a powerful driver of innovation. In high‑trust cultures, 76% of employees are classified as innovators, compared to just 34% in low‑trust workplaces. Overall, organisations with high‑trust cultures are 5.3 times more innovative than their low‑trust counterparts.

When employees feel psychologically safe, trusted to experiment, and confident that their ideas will be heard, they are far more willing to challenge the status quo and contribute fresh thinking.

By contrast, low‑trust environments suppress innovation by encouraging caution and disengagement – ultimately limiting both employee development and business progress.

Great Place To Work Effect Report Download

This is why innovation strategies that focus purely on technology, without investing in people, can lead to disengagement, resistance to change, and lost momentum.

Kia UK's leaders recognise that sustaining innovation at pace needs more than new tools or processes – it requires a workplace culture where employees feel trusted, supported and empowered to try new ways of working.

Kia’s Trust Index survey results show clear progress in the behaviours that underpin an innovative culture:

 % of Kia UK employees who agree “we celebrate people who try new and better ways of doing things, regardless of the outcome”  

2026

81%

2023

62%

 % of Kia UK employees who agree “management genuinely seeks and responds to suggestions and ideas”  

2026

85%

2023

65%

 % of Kia UK employees who agree “I am offered training or development to further myself professionally”  

2026

92%

2023

77%

By focusing on trust, empowerment and learning, Kia UK has positioned innovation as a shared responsibility across the organisation – not something confined to R&D teams or leadership roles.

The impact of this approach goes beyond engagement scores. With innovation embedded into the employee experience, teams are better equipped to respond to operational challenges, improve processes and deliver value in a fast-moving market.

“Compared to other motor manufacturers, Kia UK encourages ideas and flexibility to try different business improvement activities. Teams are given great autonomy. As a result, we have led the way with service plans, accessory packs and capacity improvement techniques.”  

- Kia UK employee

As The Great Place To Work Effect shows, a high-trust culture that fuels innovation also drives business performance – and Kia's story proves this. Alongside boosting their Trust Index scores for innovation, the company grew revenue by 14% to over £56 million from 2023 to 2025

How Kia fosters innovation daily

At Kia UK, innovation is embedded in everyday ways of working – through open idea‑sharing, continuous learning and career mobility that encourages people to think differently and collaborate across boundaries. 

1. Turning ideas into action

Kia actively encourages employees to contribute to the future of the business through initiatives such as their “Trends That Inspire” Innovation Challenge, which brings together colleagues from across teams to tackle real business challenges.1 These programmes promote experimentation and confident idea‑sharing, underpinned by Kia’s ‘dare to push boundaries’ company value, which encourages curiosity, calculated risk‑taking and learning from failure.2

Innovation also extends beyond the organisation. Through ZER01NE Ventures, Hyundai Motor and Kia’s creative talent platform, Kia identifies and collaborates with visionary start-ups to develop innovative solutions that address real societal challenges.3

2. Investing in skills for innovation 

Kia’s approach to innovation is reinforced by a strong commitment to learning and development. While UK employees received an average of just 3.6 training days (approximately 27 hours) per year in 20244, Kia's employees benefited from 53.8 hours — nearly double the national average.2

Structured programmes, such as the Mobility Academy and Skill‑up Academy, cultivate cross-functional talent, whilst leadership development pathways build the next generation of innovative, entrepreneurial leaders.2

Together, Kia's L&D programmes equip employees with the technical, strategic and entrepreneurial skills needed to adapt in a fast‑changing manufacturing and production environment. From onboarding onwards, colleagues are encouraged to learn, experiment and continuously improve.

3. Career mobility that fuels fresh thinking

Internal mobility plays a key role in sustaining innovation. Kia’s Career Move programme enables employees to design personalised career paths and gain experience across roles, functions and emerging business areas.

Through the Global Open Experience Market (OXM) and Open Job Market (OJM), employees can access internships, short‑term opportunities and internal roles that broaden perspectives and reduce silos.5 This free movement across boundaries supports creative problem‑solving, faster collaboration and more agile innovation.

At Kia, a great employee experience is the engine that drives innovation. By cultivating trust and embedding learning and development into their culture, Kia shows how organisations in manufacturing and production can turn their people into a powerful competitive advantage.

Great Place To Work Effect Report Download

 

See the Great Place To Work Effect come to life at our For All Summit™ London, 11-12 November 2026. Learn more.

 

Sources:

1. Kia, LinkedIn Post, 2025

2. Kia, Careers site

3. Hyundai, Hyundai Motor and Kia's Open Innovation Platforms Drive Global Advancement with 10 Startup Partnerships at CES 2025, 2025

4. Department for Education, Employer Skills Survey, 2024

5. Kia, Careers site

kia logo
INDUSTRY

Manufacturing & Production

HQ Location

Walton on Thames

ABOUT

Kia is one of the best-selling automotive brands in the UK, with annual sales of over 110,000 units and a network of 190 UK dealers. Kia’s UK strategy centres on introducing new customer-centric services, with innovative, stylish and advanced electrified products for UK customers.

BY THE NUMBERS
96%

say Kia UK is a great place to work

94%

want to work at Kia UK for a long time

92%

say people look forward to coming to work at Kia UK

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