About us
With our Likely Loans brand, we’re making a name for ourselves as the UK’s leading innovator in non-prime personal lending. We do this through world-class data science and underwriting; cutting-edge technology; and an unbending focus on customer needs. We have a tremendous team that really tries to put itself into the customers’ shoes, designing products and services around their real needs. We are the antidote to both the inflexible high street banks and the unscrupulous payday lenders.
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