Retail Active, a Smollan company

Updated November 2025.

About Retail Active, a Smollan company

Company Overview

Retail Active measures brand standards and customer experience on behalf of brands in retail, hospitality, automotive and housebuilding. We provide auditing and mystery shopping solutions that deliver assurance for our clients of compliance in store and online to brand and contractual standards. Our audits enable us to compare the experience brands want to deliver versus reality through identifying gaps and sharing ideas and recommendations which grow sales, drive loyalty and consistently improve the customer experience. From single market projects to multi market programmes we are trusted by global brands delivering audits in 80+ countries driving measurable growth for our clients.

Company Size 19 UK-based Employees
(Small)

INDUSTRY Retail

CONNECT

Retail Active, a Smollan company Head Office

Winnersh, Berkshire
South East England, United Kingdom

Employee Demographics

Tenure

<2 years - 26%
2-5 years - 42%
6-10 years - 21%
11-15 years - 5%
16-20 years - 5%

Company Culture at Retail Active, a Smollan company

The employee experience below at Retail Active, a Smollan company, compared to a typical company.

95% of employees at Retail Active, a Smollan company say it is a great place to work*, compared to 54% of employees at a typical UK based company.