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Updated May 2024.

About Opinium

Company Overview
Opinium is an award winning strategic insight agency built on the belief that in a world of uncertainty and complexity, success depends on the ability to stay on the pulse of what people think, feel and do.
Creative and inquisitive, we are passionate about empowering our clients to make the decisions that matter. We work with organisations to define and overcome strategic challenges — helping them to get to grips with the world in which their brands operate.
We break our business down into four key practice areas:
  • Brand & Communications 
  • Product Development
  • Stakeholder Understanding
  • Thought Leadership

Our values set:

We are always:

  • Building partnerships 
  • Relevant
  • Acting with integrity 
  • Giving back
  • Challenging

Our core values support our vision, shape our culture and reflect what our agency values. They are the essence of our identity – our principles and beliefs.

Company Size 39 UK-based Employees
Opinium Head Office

United Kingdom

Employee Demographics

  • <2 years - 44%
  • 2-5 years - 38%
  • 6-10 years - 18%

Company Culture at Opinium

The employee experience below at Opinium, compared to a typical company.

95% of employees at Opinium say it is a great place to work*, compared to 54% of employees at a typical UK based company.
Typical Company
*Responses to the statement “Taking everything into account, I would say this is a great place to work.” vs. a typical UK company.


This is a physically safe place to work.


People here are willing to give extra to get the job done.


People here are treated fairly regardless of their age.


People here are treated fairly regardless of their race.


People care about each other here.

Best Workplaces Lists

Great Place To Work® is proud to recognise Opinium on the following Best Workplaces Lists.

Interested in a career at Opinium, or just want to know more?

To discover what sets Opinium apart and explore relevant career opportunities, take a look at their website.

Visit Their Website

How to earn Great Place To Work Certification

Watch this pre-recorded 5-minute webinar to learn the process for earning Great Place To Work Certification™

Certification Webinar