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Kantar Worldpanel

Kantar Worldpanel

Updated May 2024.

About Kantar Worldpanel

Company Overview

Kantar Worldpanel is the global expert in shoppers’ behaviour.

Through continuous monitoring, advanced analytics and tailored solutions, Kantar Worldpanel inspires successful decisions made by brand owners, retailers, market analysts and government organisations globally.

In the UK we work with more than 550 clients, from the nation’s biggest retailers and global FMCG manufacturers to small family-owned producers. We offer our clients a 360º understanding of UK consumers, from their purchasing habits and how they use the products they buy, to their attitudes and media exposures.

Our clients love what we do for them – and our business is flourishing. As a result, this is our twentieth consecutive year of growth in an increasingly challenging market. We believe that our key strength is our people and the relationships they have with our clients and each other.

Kantar Worldpanel is part of Kantar Group – home to some of the world's leading research, data and insights brands. We are owned by WPP, and therefore part of the largest advertising network in the world.

In the UK you can find us in Hanger Lane, West London, where our staff are based. But we are just one part of a global brand which has presence in 60 countries.

Our Mission and Vision

Our mission is to turn purchase behaviour into competitive advantage. Our vision is to inspire success. Our company ambition is to achieve a set of objectives which are articulated in a strategic plan called Horizon 2021. This has four strategic priorities which have multiple actions under each. These are:

1. To be successful in markets and in clients

2. Continue investing in our offer and innovation

3. To do everything with excellence inside (i.e. the best possible internal processes and systems.)

4. To invest in our people in order to deliver all of the above.

Company Size 572 UK-based Employees
INDUSTRY Professional Services
Kantar Worldpanel Head Office

London, United Kingdom

Employee Demographics

  • <2 years - 46%
  • 2-5 years - 23%
  • 6-10 years - 15%
  • 11-15 years - 7%
  • 16-20 years - 3%
  • Over 20 years - 6%

Company Culture at Kantar Worldpanel

The employee experience below at Kantar Worldpanel, compared to a typical company.

86% of employees at Kantar Worldpanel say it is a great place to work*, compared to 54% of employees at a typical UK based company.
Kantar Worldpanel
Typical Company
*Responses to the statement “Taking everything into account, I would say this is a great place to work.” vs. a typical UK company.


This is a physically safe place to work.


People celebrate special events around here.


This is a friendly place to work.


People here are treated fairly regardless of their sexual orientation.


People here are treated fairly regardless of their race or ethnic origin.

Best Workplaces Lists

Great Place To Work® is proud to recognise Kantar Worldpanel on the following Best Workplaces Lists.

Interested in a career at Kantar Worldpanel, or just want to know more?

To discover what sets Kantar Worldpanel apart and explore relevant career opportunities, take a look at their website.

Visit Their Website

How to earn Great Place To Work Certification

Watch this pre-recorded 5-minute webinar to learn the process for earning Great Place To Work Certification™

Certification Webinar