Kantar Worldpanel

Kantar Worldpanel is the global expert in shoppers’ behaviour.

Through continuous monitoring, advanced analytics and tailored solutions, Kantar Worldpanel inspires successful decisions made by brand owners, retailers, market analysts and government organisations globally.

In the UK we work with more than 550 clients, from the nation’s biggest retailers and global FMCG manufacturers to small family-owned producers. We offer our clients a 360º understanding of UK consumers, from their purchasing habits and how they use the products they buy, to their attitudes and media exposures.

Our clients love what we do for them – and our business is flourishing. As a result, this is our twentieth consecutive year of growth in an increasingly challenging market. We believe that our key strength is our people and the relationships they have with our clients and each other.

Kantar Worldpanel is part of Kantar Group – home to some of the world's leading research, data and insights brands. We are owned by WPP, and therefore part of the largest advertising network in the world.

In the UK you can find us in Hanger Lane, West London, where our staff are based. But we are just one part of a global brand which has presence in 60 countries.

Our Mission and Vision

Our mission is to turn purchase behaviour into competitive advantage. Our vision is to inspire success. Our company ambition is to achieve a set of objectives which are articulated in a strategic plan called Horizon 2021. This has four strategic priorities which have multiple actions under each. These are:

1. To be successful in markets and in clients

2. Continue investing in our offer and innovation

3. To do everything with excellence inside (i.e. the best possible internal processes and systems.)

4. To invest in our people in order to deliver all of the above.