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Bacardi UK

Established in

About us

Our spirits are exquisitely crafted with long tradition and great pride. And, as a 7th generation family company, our business has always been about more than liquids or bottles.

For almost 160 years, we’ve been proud to be a catalyst for connection. We believe our purpose is to spark real-life rituals to bring people together for key moments in celebration, conversation and contemplation. Be it over a celebratory toast, a reunion of old friends, an impromptu post-work aperitif, an occasional big night out, or an epic gathering of communities bound by film, music, art or sports.

We put the consumer and their experiences at the heart of our aspiration for the future. We recognize that delivering sustainable success, year after year, depends on us building brands that are loved by consumers. 

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What employees say

I love that Bacardi is a multinational business, where I have the opportunity to learn, grow and meet people by challenging myself and developing my career. But what makes Bacardi more than just somehere to work is that we have the opportunity to authentically live its three values of being FEARLESS, treating each other as FAMILY and acting like a FOUNDER. This allows me to perform at my very best working collaboratively with leaders, managers and colleagues who support each other to thrive.

Jay Patel
Convenience Controller
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I'm proud to tell others I work here.

When you join the organisation, you are made to feel welcome.

This is a physically safe place to work.

This organisation actively promotes mental and physical health among its employees.

I can be myself around here.

When I look at what we accomplish, I feel a sense of pride.

What defines us

 Our cultural pillars at the heart of everything we do. 

Fearless – Being fearless means having the courage to do the right thing.

It means adopting an agile mindset and being comfortable with trying new things and taking risks, without being reckless. We are all empowered to question, challenge and innovate our business and the way we work. Nothing gets in our way!

Family -  We treat each other, and our communities, like family. Always.

Being part of the extended Bacardi family gives our people the support they need to be the best they can be. We act as one team, keep our promises and stay humble.

Founders - The spirit of entrepreneurship is at the heart of everything we do.

We see this business as if it is our own. We do what’s right for the business and we all take accountability for our work. We lean in and create. We embrace questions before jumping to solutions.


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What inspires us

At Bacardi, we realise there is more to life than work. Life is an exciting cocktail made up of all the things Primos work hard to enjoy. Our culture and focus on Family extend not just to the internal Primos but also the families of our Primos. Therefore, in 2020 we implemented our very own UK Benefits and Wellbeing Platform to support our Primos and their families. Here, Primos have access to a wide range of useful information, whether it be tips on working from home, COVID-19 support, Bacardi policies, or discounts and offers. We look to further support the Wellbeing of all our Primos in several different ways. The web-based platform allows all Bacardi Primos the opportunity to clearly see and access all current benefits and Primo perks available to them in one space. We understand that Wellbeing is not simply about going to the gym but rather across all areas of our life, for example fitness, self-care, mental wellbeing, finances, and diet. 

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At a glance

Age of employees

Years with company

Gender ratio

full-time / part-time

Career and jobs

Application tips

Keep our cultural pillars of Fearless, Family & Founders at the front of mind.

We are always interested to hear about how people have developed their careers. Get ready to tell us about your journey and your proudest moments.

We embrace differences. We look to mirror the rich diversity of the communities and markets we operate in. We celebrate different mindsets and perspectives and encourage a sense of unity and belonging.

Take time to find out about our fantastic brands and company history. Our family heritage and story has positively influenced our ways of working and shaped our values.




Our great workplace

Interested in joining the Bacardi Family, please visit our Careers page at to find out more about our current vacancies and how you can join our Talent community. 


Bacardi Executive Search Team

0870 608 8780
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