Resources | Great Place To Work® UK

Your Ultimate Guide to Employer Branding

Written by Great Place To Work | May 17, 2023 4:05:00 PM

In today's competitive job market, attracting and retaining top talent has never been more critical. Your company's success hinges on its ability to stand out, connect with the right candidates, and build a reputation as an employer of choice. In fact, 75% of job seekers consider an employer's brand before applying for a job.

In this handbook, we'll walk you through how to strengthen your employer brand. We explore best practices from UK's Best Workplaces™ that will not only help you attract top talent but also turn your employees into advocates for your organisation. 

What you'll learn:

  • What is an employer brand and why is it important?
  • A step-by-step guide on how to build a compelling employer brand 
  • Tactics and best practices from some of the UK's Best Workplaces™