Being recognised as a Best Workplace helps build employer branding. It's a great way of saying 'we're an employer of choice' and can help differentiate orgnisations in a competitive jobs market. Best Workplaces typically attract 40% more job applications than their peers as people see them as the kind of place they want to work.
Creating and maintaining a culture with a positive employee experience is not only the right way to run a business, ultimately it's the most profitable. Organisations which adopt the Great Place to Work global model put their employees at the heart of what they do. They create workplace cultures which are ultimately more productive, more innovative.
Research on Great Place to Work data shows:
2. Guiso, Luigi and Sapienza, Paola and Zingales, Luigi, Chicago University,The Value of Corporate Culture (2013). http://ssrn.com/abstract=2353486
Creating and maintaining a great workplace is so important to us that we promote our status as a Best Workplace in our hiring and welcoming processes so that prospective and existing employees know that creating a great workplace is central to our culture. We are proud of our status as a Best Workplace and the recognition this brings which helps attract and retain talented and committed people.
Winning has helped us win new business, attract new employees and even explore new areas of opportunity. We’d have been mad not to be involved again. It has helped us to clearly differentiate from competitors in a busy and noisy market and we expect that it will continue to benefit us, now and in the future.
We recognise the importance of employee engagement and people management. Taking part in a programme as prestigious as Best Workplaces is also a great source of pride for our organisation as well as an inspiration for people wanting to join our organisation.